Wednesday, June 25, 2008

Virtual Training, games aren't just for fun


The ESA is reporting that 70% of major businesses are using game technology. Their survey (150 major companies polled) doesn't convince me that gaming tech is used in the working masses yet, but clearly it has it's place in large corporations such as Hilton, IBM, Canon, &c...
“Businesses across the spectrum, from automobile manufacturers to financial service providers, are utilizing entertainment software to help educate their employees to better serve their customers and improve their bottom lines,” said Michael D. Gallagher, CEO of the ESA, the U.S. association representing computer and video game publishers. “Interactive technology is a valuable tool in workforce development and this study underscores the fact that video games have become a mass medium helping Americans live, work and of course play.”
The survey indicated benefits of:
  • a reduction in costs;
  • more efficient and faster training;
  • the ability to apply consistent training across all parts of an organization;
  • the ease of measuring employee participation; and,
  • better information retention.
Well, Gamebryo is game tech, how widely is it being used? Vis/Sim customers include:
  • BAE Systems
  • Breakaway Games
  • Chi Systems
  • Cubic Defense Systems
  • Electronic Warfare Associates
  • Engineering & Computer Simulation
  • General Dynamics
  • Honeywell
  • Muzzylane
  • Navteq / Mobility
  • RTI International
  • STS International
  • Syandus
  • Techrizon
  • Total Immersion
  • USC Institute for Creative Technologies (ICT)
  • Washington Hospital Center
So... how long until McDonalds employees learn their job tasks by training in Virtual McDonalds Camp?

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P.S. Thanks Phaedra for pointing this out.
P.S.S. baxissimo, nice to see you're finally reading RSS... now... of the countless people I've given that advice... who lives in Tokyo... hmm....